Online Marketing for Small Business
Proattiva Internet Consulting is a young and energetic startup company that can help your small business succeed in the Hyper competitive online world. Do you already have a website or are you still thinking of having one created? Here are reasons why it is not only vital to have a website, but to make sure it is being utilised to its full potential.
The web is how you draw customers to come to your business door. How do you think people find a thai restaurant near them, a good dentist, the clothing store selling a specific brand? Yes, you got it right! They Google™ it! The good old yellow pages is, unfortunately for them, just a thing of the past.
If you agree with me that having a website is important, then hang on for another minute and keep reading.
The real dilemma of today is having a website that shows up in the first page of google when typing “restaurant Ascot Vale”, or “dentist near Essendon”, or in other words “where should I spend all my money?”.
What we love doing at Proattiva is helping small businesses in creating a comprehensive web presence without any hassle. Your “web presence” describes how easy or difficult it is for customers to find and relate to your service online.
Business owners are great in what they offer their customers, whether a pizza or a new tattoo. However, it has become crucial for them to be great in their marketing and great with their online presence also.
At Proattiva we take care of the latter while you can focus on trying to provide a better service or product for your customers.
Although we are much more than web developers, we can definitely offer you the creation of an awesome website if you do not have one already. However, our true passion and specialisation is in providing your business with the following online strategies:
- Boosting your google ranking with our Search Engine Optimisation (SEO) services:
Achieving top search engine ranking is paramount. According to a recent study, the first organic result shown in google is the one that gets 56.36% of the clicks. Having your website show up on the second page means that not only a small percentage of visitors will reach your website, but you will also be losing leads, conversions, and of course sales. At Proattiva we work through a detailed process to ensure the best results possible for your SEO strategy.
- Local Search optimisation:
Many business owners are not aware that when a customer googles to find out where the closest Italian restaurant is, google first gives a local result. A small map will be shown on the right side of the page, and even before the organic results, you will find google place pages. Business owners need and want their business to show up in the so called “7 pack” (the first seven business places presented). Sounds sexy doesn’t it!? Ranking well for localised search terms, such as “restaurant Ascot Vale”, requires an optimised website, plus some additional work specifically for Local search. At Proattiva we apply the strategies that can help you setup or recreate a perfectly optimised Google Place.
- Social Media:
At Proattiva we strongly emphasise the importance of establishing online interaction with customers and fans online. Many business owners fail to acknowledge just how powerful social media has become in growing and strengthening your marketing campaign. Believe it or not, these social platforms (facebook, twitter, youtube, google+, foursquare, you name it) are the modern ‘word of mouth’, that is the ultimate measure of success for all businesses. You now have the tools to present your product identity, build customer relationships, gain volumes of public feedback, and generate more sales to an extent which has never before been possible. To top it off, strong Social Media services also strengthen the optimisation of your website!
We cannot stress enough the importance of being online. Not having a website is like not having a shop front, and not optimising your website is like having the curtains drawn so that no one can view all your beautiful products. You need to be seen by customers, and you need to be able to listen, communicate and engage with them.
Feel free to contact me and I will be more than willing to discuss what we can do for you.
Andrea Di Fiore
Founder of Proattiva Internet Consulting
Internet made easy with Proattiva